Land Your Brand

By Michael Cohn   When it comes to personal branding, there really is no right or wrong answer. So much of it is subjective. However, that doesn't mean that you are incapable of making mistakes or of wishing that you could have done something better/differently. If you had the chance to do it over again, of course, you would probably do those things differently. Well, even if you did make mistakes, all hope is not lost. You can still fix what needs to be fixed and move on from there. Make fixes in a sensible manner When it comes to fixing the errors that you made in your personal branding, you will want to approach it sensibly and methodically. There are several aspects of your personal brand that you will want to examine and, hopefully, you will be able to identify whatever needs to be corrected.  You want to make sure that your reputation is intact: If you aren't sure what other people are going to find when they search for you (personally), you should search for your...

By Susan Friesen Never Forget: You're the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? It should, because it absolutely impacts your success. First, it's important to clarify we aren't just talking about big brands. It's the personalities that represent them that help these companies create a brand. Why Branding is Important When you purposely create a brand representation for your business, you're incorporating several factors, including: • How others see you • What sets you apart (your USP) • Your values • Your expertise • Your personality • How you represent yourself in person and online If done correctly and consistently this builds trust, loyalty, leads and sales. Why else sho...